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Check Dwell Time and optimize It
As we all know, Dwell time is so helpful for having a better Google ranking. It is defined as the period spent by the visitors to your website. Therefore, you have to check Dwell Time after posting some content on your website. If the Dwell time is good, that’s great. However, if the dwell time is big, you will have to find a way to optimize it.
Although you won’t find any report in Google Analytics called “Dwell time”, you can still check it by following these steps:
- Visit the Google Analytics website and sign in with Gmail.
- In the left menu, of your Google Analytics account, select “Behavior” then site content.
- Next, click on “Site Content” then select“ Landing Pages”.
- Now, you must select the “Motion Chart” display to open the tab.
- In this part, you can check the “Bounce Rate”(2) as well as the “Avg. Session Duration”(1) of your website.
- You can also check the bounce rate and average session duration for each page on your website.
Your dwell time is the Average Session Duration, while the Bounce Rate tells you the average of people visiting your website then hitting the back button without taking any action on the page.
Optimizing Dwell Time
To optimize dwell time, you must do anything possible to attract your audience, so they stay on your website as long as possible. Let’s check some effective tips to do optimize your dwell time:
1- Use the PPT Formula
The best technique for optimizing dwell time is applying the PPT Formula to your content.
Preview A(P): Your content must start with a sentence. previewing the main idea for your article and telling the reader that this is what they need to reach their goal.
For example, people reading this article want to optimize dwell time. Therefore, the first line must be something like: “In this article, you will learn the best ways to optimize your dwell time. “
Proof (P): Then your next sentence must give your reader proof that this content will help them by telling your personal experience or some recent statistic. You can write something like:” These tips helped me enhance my dwell time and improve my ranking”.
Transition (T): Finally, finish your intro with a transition to the next part of your article by saying: Let’s start… ‘, “Complete reading”…
2- Embed a Video
Another main factor that has a direct effect on your Placing videos on your page’s Dwell Time is. embedding a video. You can embed a short video, big video, presentation, etc… to increase the dwell time. No need for long videos, a 1,5 min video is all that you need.
Make sure that the topic of your video is related to the topic of the article.
3- Write longer content
This is not a secret. Obviously, longer texts need more time to read. Therefore, you can write articles of 1500 words instead of just 500 words to have better dwell time. However, your articles must be helpful and not just fluffing and filling. If the topic allows you to be more specific you can write about it.
4- Comment Section
You should have a section for likes and comments under each post, so readers will spend more time on your website reading the existing comment and writing their own. You can ask your users a question and tell them to answer in the comments. You can also ask them for feedback.
5- Better loading speed
Readers hate pages that take too much time to load, so they just hit the back button and search for another one.
Therefore, you should optimize your website’s loading speed not to lose a reader.
6- Break content into smaller parts
Small parts are better to read than big ones. So, split your articles into small parts, use bullets, add numbers, leave spaces, etc… to make it look easy for readers to read your content.
7- Use images
Visual elements are so attractive. Make sure to add related images, infographics, charts, etc… to your content. Stay away from meaningless ones.
8- Make your site mobile friendly
As statistics say, more than 75% of readers use their smartphones. Thus, you must test whether your website is mobile-friendly to make the reading process easier and enjoyable for your readers.
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