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What is a Rich Snippet?
Usually, snippets are simple search results constituted of a URL, title, and description of a web page. However, rich snippets are enhanced with additional information.
Why Are Rich Snippets Important?
Rich snippets are more interesting than normal ones because they provide more features like a thumbnail, review, date of the information, ratings, prices, icon of the website, etc…
Rich snippets are eye-catching with many SEO advantages and higher CTR.
What are the SEO advantages of having rich snippets?
In addition to displaying additional information, users get rich snippets to benefit from its SEO advantages like:
- They are Eye-Catching:
As said before, rich snippets include thumbnail images. Visual elements are catchy which increase your conversions.
- A Higher Organic CTR:
Being visually attractive encourages users to click on them which increases your CTR. This can also boost your search traffic.
- More Qualified Leads:
Rich snippets provide all the information needed in the snippet. Thus, only qualified leads complete to your website. This can help you in analyzing your converting traffic and optimize your marketing strategy.
Which Are the Different Types of Rich Snippets?
There is no catalogue for rich snippets. They vary according to the type of your website, featured page, etc… However, there are some popular types of rich snippets like:
Review Snippets:
It has the URL, title, description and star rating for reviews.
Movie Snippet:
It has more details like the release date and filming locations.
Recipe Snippet
Such snippets are used for recipes. They have thumbnail images, cooking time, calorie count, and dish rating as well.
Event Snippet
These rich snippets have extra details like images, event venue and time.
Music Snippet
Music snippets usually give information about the musician like years active, family, instruments, and other names.
However, you get even more info like genre, length, producer, studio, etc… in albums snippets.
Product Markup Snippet
When it comes to products, rich snippets are amazing providing rating, price range, and whether this product is in stock or not.
Software App Snippet
This snippet is related to apps showing information about the product like rating, price, and platforms it is available for.
Conclusion
Rich snippets can make a big difference if set for you website. If you are looking for more traffic and clicks, just make sure to choose the right type of rich snippets that serve your goals.
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