Email marketing brings in a significant return on investment without a doubt. But that happens if you do it the right way with better tools. After doing the research, you've found your sweet spots. But now you are confused about Constant Contact vs Convertkit.
Which one should you go for? The ultimate comparison between both these email marketing service providers will help you decide on that. You'll get to know the differences between Convertkit and Constant Contact, along with the pricing and features.
Are you ready for the ultimate comparison between the two? Let's get started right now.
Constant Contact VS Convertkit: Major Differences
- ConvertKit is generally more expensive than Constant Contact
- Compared to ConvertKit, Constant Contact has higher email delivery rates
- Constant Contact does not offer pre-built landing page templates, unlike ConvertKit
- ConvertKit does not provide Live Chat support, while Constant Contact does
- In comparison to Constant Contact, ConvertKit offers more email automation features
- ConvertKit is geared towards bloggers, whereas Constant Contact targets small business owners
So if you want me to cut the crap and let you know my choice straight away, I'll go for Convertkit. Why? It offers advanced email automation, stylish templates, and a straightforward user interface. And it's geared more towards digital marketers like me than ConstantContact.
But that doesn't make Constant Contact any less than Convertkit. The former may have many benefits without a doubt. It's just a matter of your personal choice and your goals. Still, confused? Worry not; I'll explain more about each of these email marketing solutions one by one now.
Constant Contact: Should You Go for It?
ConstantContact offers a wide range of marketing applications and solutions as compared to Convertkit. SMEs and nonprofit organizations can use these tools to capture more clients and build stronger relationships.
Constant Contact helps you
- Launch your email marketing campaign in minutes
- Engage with your customers on-the-go
- Upload products to your online store
- Spread the word about you
- Create a fantastic website seamlessly
- Boost your sales with Google Ads
And much more. So it's not just an email marketing solution but a one-stop for your eCommerce and marketing needs. When compared, Constant Contact is much bigger than Convertkit, which offers only email marketing solutions. Let's have a look at its features now.
Constant Contact Features
Let's talk about the features of Constant Contact in detail so you have a clear idea of what you're getting.
Constant Contact allows you to create your email marketing campaigns like a pro. The email editor is smart enough to let you customize and design your emails. The tools also make it responsive to almost all the devices in the world.
The email marketing automation helps you drive sales with a welcome email, triggered email series, and contact segmentation. It also allows you to resend emails to non-openers. And that can be a massive benefit without a doubt.
Constant Contact helps you find new customers and keep them engaged on the go. You can track, segment, and automate your emails seamlessly.
Social Media Marketing
Constant Contact is for constant Contact with your audience. So the software helps you with social media marketing along with email marketing. The tool allows you to post and schedule your social posts. It also helps you make analytics-based decisions.
Constant Contact helps you track your results in real-time. And you can also improve them accordingly. What do I mean by that? Well, you can see who's opening the email and sharing it.
Event Management Tools
Features like event management tools are not available on other email marketing solutions. But the Constant Contact enables you to benefit from email marketing for attendance, charity events, entertainment shows, and more. The Eventspot feature has a lot to offer to manage your events hassle-free.
Constant Contact Pricing
When it comes to pricing for Constant Contact, you can get started for absolutely free. The free trial continues for 60 days. And that is more than enough for you to see its power yourself. After that, you need to choose between ‘Email' and ‘Email Plus.'
The ‘Email' costs you $20 per month, and it differs depending on the number of contacts you have. But of course, you can send as many emails as you want and enjoy other benefits as well. The ‘Email Plus' starts at $45 per month and increases according to your email list.
Now let's see what Convertkit offers at what price!
Convertkit: Should You Go for It?
Convertkit is a little more straightforward than Constant Contact, without a doubt. It offers a seamless way for bloggers to automate their email marketing campaigns. Bloggers, YouTubers, podcasters, and digital marketers choose Convertkit for:
- Fair pricing
- Built-in opt-in forms along with double-opt-in support
- Content-friendly email capture tools
- Seamless email sequence builder
- Awesome landing page editor
From landing page editor to offering paid newsletters, Convertkit provides everything under one roof. I believe you should go for Convertkit if you run highly targeted campaigns and or sell digital goods. However, don't go for it if you don't have big pockets.
Let's understand all the important features Convertkit offers. And then you can decide on your top pick. Generally speaking, Convertkit has user-friendly features. But you need to play with HTML codes sometimes.
Sell Digital Products and Services
Convertkit helps you sell digital products or services seamlessly. It offers you detailed analytics so that you know what works and what doesn't. The tool also lets you use lead magnets to build your email list.
But wait, there's more. Convertkit helps you create sales pages with distinctive ‘buy now' buttons as well. And it seamlessly delivers all your digital products in a matter of clicks. You don't need any third-party integration at all.
Email Marketing Features
Personalize your emails according to the segment of your audience to boost open rates and CTR. For example, you could send Content A to newbies while Content B to advanced-level audiences. That's truly commendable.
Furthermore, sending emails designed to showcase your branding is hassle-free with Convertkit. You can also use and create templates for your emails. Also, you can send timed content to your subscribers. Also, automate your sales funnel like a pro.
The Creator Pro
Convertkit is geared towards content creators like bloggers or YouTubers. That's why it has Creator Pro features that help you send personalized emails, benefit from the Deliverability Reporting dashboard, and more.
And you do not even have to create Facebook ad segments to target specific people with your ads. Convertkit segments your Facebook audience separately. The tool also helps you change the wrongly added link in your email. Isn't it awesome?
Let's talk about the pricing of Convertkit now.
Convertkit pricing includes ‘Free,' ‘Creator,' and ‘Creator Pro' plans. If you have up to 1000 subscribers, you can get started without paying anything at all. Convertkit' Creator' plan pops in with $29 per month for up to 1000 subscribers.
And the Creator Pro starts at $59 per month for up to 1000 subscribers. So you can see that the pricing depends on the number of subscribers you have. But then you can create unlimited landing pages, broadcasts, and forms.
All the plans include selling digital products, subscriptions, and email support.
Constant Contact VS Convertkit: Side by Side Comparison
Again, it depends. If you look at the pricing, Constant Contact wins without a doubt. It also offers a lot more features than Convertkit. Constant Contact helps you with customer surveys and image libraries, unlike Convertkit. On the other hand, Convertkit offers lovely email templates to help content creators grow.
Also, you can deploy Constant Contact on Android or iOS, unlike Convertkit, which works only as a web application. You may wonder why I chose Convertkit then. Honestly, it's highly intuitive with a straightforward design.
After you choose your favorite tool, watch this free course to boost your success in email marketing:
Summary: Constant Contact VS Convertkit
If you are looking for a full-fledged online marketing stop, go for Constant Contact. It offers a lot more functionality than Convertkit, without a doubt. And the pricing of Convertkit may also be a little high for beginners with a little more than 1000 subscribers.
Which email marketing solution would you like to choose and why? Tell me, I’m all ears! And have a look at this post if you want to create your email marketing system:
Have questions? Let me know in the comments below.