Email Marketing Best Practices 2020: Secret Tricks

What are the Email Marketing Best Practices 2020? In this article, I will be going with you over some secret tricks to help you increase the click and open rate of any email marketing campaign you run. This is based on some tests we did in 2020, and we are now providing you with the best tricks to achieve the ultimate achievement in your next campaign.

But first, and in case you are a new visitor to our blog, before digging into the email marketing best practices 2020, let's discuss together what is email marketing.

What is Email Marketing

Let’s first explain briefly what is email marketing.

Open your Gmail account and go to your promotions tab. You can find lots of emails showing you different promotions and ads for many products.

The products could be software, services, or even real products you can order to your home.

Many companies, if not all companies use this strategy to promote and sell their products.

They just send emails to people letting them know about new products, thus having possible customers that could buy their products. Nice!

In other words, Email marketing is a highly effective strategy for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal fans.

So let’s dig further into how to make money with email marketing campaigns.

If you want to learn how to make your own email marketing system, check out our courses.

And if you want to buy a full email marketing system check out our services.

A small Tip!

Never ever ever ever, have an online business without having your website up and running! Check out these articles on how to build your website in no time here and here.

If you are interested in knowing how email marketing can help you make money, read this article.

Now let's get to the point and show you the tips and tricks.

Email Marketing Best Practices 2020

Following our tips, you will be able to run email marketing campaigns with more that 50% open rate. This is very good!

The below screenshot is from one of our campaigns, where we sent almost 1800 emails and got around a 52% open rate! This means more than 900 people opened our email!

email marketing best practices 2020

You can notice the clicks we received for this campaign is 210 clicks.

Let's imagine we want to run a paid email marketing campaign with 210 clicks.

If we go to, and run a keyword research for email marketing, we notice that CPC (cost per click) is 11.19 $ per click. 11 dollars per click! This is very expensive.

Running a simple calculation, 210 clicks could have cost us 2350$. WOW!

While our campaign did not cost more than 0.5$!

CPC for email marketing

So why not follow our tips so you can stop wasting money on running paid ads.

Let's begin with the list of tips.

1- Test Subject Line Score

This is extremely important.

You may ask why?

The subject line is the first line of contact. It will determine whether your email will land in spam, inbox or the promotional tab.

Of course, when your emails reach the spam, it is not only about the subject line. It is more of a warm-up of your server(in case your SMTP server is new). Yes, you can build your own SMTP server and send your own emails to contacts. Just like the training in our courses here! We can also build this system for you. Check it out!

You can check how to warm up your server in the below video.

Now back to our main point. As we advised, testing subject lines is very important. It is like the front of your store. If it is nice, people will open it.

But how to know what subject lines should be used?

Go to a website called

In it you can write your subject line and test it. They even grade it for you.

Let's take this subject: Send 970K Emails Case Study.

You can see, it is graded with a full A mark with 94 points. Which makes this a very good subject line to send your emails with.
Good subject lines will make readers want to know more about the content, so make sure you always send subject lines with a high score.

2- Check If your Emails will Land in Spam, Inbox, or Promotions

We all know what SPAM and Inbox are, but do we mean by Promotions?

Go to your gmail account, you will notice the above 3 tabs. Have you ever went to the promotions tab? Maybe very rarely.

Don't get me wrong, Promotions tab is in your inbox. But Gmail filters certain email they mark as advertisements and send them to the promotions tab. You will not even get a notification that a new email arrived to your inbox.

Is there a way to check if the emails will arrive to the Promotions tab? Yes sure!

Go to, then to products, and then click Inbox, Spam or Promotions.

Promotions tab test

You can follow up on the screen. You should copy the emails you see in the Step 1.

Then you should send your test template campaign to these emails. Once you are done, paste your subject line in step 2. As you can see, the test we did landed in the promotions tab of these emails.

Email Marketing Best Practices 2020 promotions tab

Can this be solved? Sure!

Just change some content in your email. Remove words that trigger advertisements, maybe change your subject line a bit. Do the changes and test again, and the issue will be solved with your emails landing in the inbox.

Our next tip in Email Marketing Best Practices 2020 is also an important one.

3- Check Your Sending Score

The sending score of your email will check how “Spammy” your email is.

Go to Copy the temporary email provided by the website and send your test email to it then check your score.

The higher your score, the better. Make sure you always get more than 9/10 to avoid getting your emails marked as spam!

4- Send To Your Self

You sure have a gmail and outlook account. Who doesn't?

This is where you can use these accounts. Just send a test email to your accounts and make sure you receive the email in your inbox.

You can keep sending until you send the perfect email that reaches your inbox.

Another thing you can benefit from this is by placing yourself in the shoes of your campaign receivers ( not literally). This way you can check the email and check if you would open this email if you have received it in your inbox. You can also check the email on your mobile and see how it looks as almost 90% of the recipients will check it on their mobiles. So make sure it is readable on this small device.

If the email does not look good and you wouldn't open it, then change the email!

5- Write the perfect body and call to action

The last tip here is for you to write the perfect content in your email and end it with a clear call to action. We explained this in detail in our free email marketing mastery course. Make sure to check it out and enroll. It is totally free and has very valuable content.

Conclusion about Email Marketing Best Practices 2020

Let's recap all the tips we talked about in this article.

1- Test Subject Line Score
Make sure your subject lines are eye-catchy.
2- Check If your Emails will Land in Spam, Inbox, or Promotions
Make sure your emails land in the inbox.
3- Check Your Sending Score
Do not send emails with a low score.
4- Send To Your Self
Test your emails on yourself first.
5- Write the perfect body and call to action.
Write valuable content with great call to action.

Just follow this tips and I am sure your campaign will get 3 times more successfull than it is currently.

If you have any other tip that you would like to share it with us, don't forget to write it in the comments below.

I hope I provided some helpful content.

Always stay tuned for more valuable tips and tricks.

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  1. is just a website, right?

    how can it always predict that my subject line is good?

    it just has pre feeded data on which it works

  2. Hello,

    Can you share the email templates that you use for your drip campaign?

    Thanks for the amazing content.

  3. the content in the blog email marketing best practises is very valuable information which was very useful and also it works real…the information was very affirmative….thank you for the information…by this most of the confusions were cleared and got awareness of the email marketing how it works and how can we use with perspectives to reach the audience