Email marketing has a significant return on investment, without a doubt. But it requires a lot of effort as well, and you need to do it right. Learn these 5 email marketing skills to achieve a high ROI or make money selling the relevant services.
Internet marketers must learn digital marketing skills. These skills don't require much time or energy, yet they are valuable in terms of profits and ROI. You can learn these skills in 7 minutes and make money for life.
So let's get started right now.
Learn These 5 Email Marketing Skills & Make Money Online
These skills are easy to learn and implement, yet you can make big bucks offering the related services. Watch this video on my YouTube channel, where I walk you through a step-by-step guide on learning these skills.
So let's get started with the first email marketing skill on the list right now.
Learn Email Scraping
The first skill related to email marketing is prospecting, of course. You can do nothing without email addresses, right? There are several ways to collect email addresses, including the usage of lead magnets.
What is email scraping? Well, email scraping is a practice of scanning the text and extracting the email addresses from it.
But email scraping is the easiest way to build an email list for your business or client. It can be destructive and may encourage a lot of spammy activities. But if you do it right, it may be a perfect investment of your time and energy.
Here's what you must do:
- Scrape the email addresses related to your niche
- Validate them and follow the best email sending practices
There are many tools called email scrapers that help you scrape the email addresses. Some of them are complex, while others are paid. Luckily, H-Supertools also has an email scraping tool.
Here's how you do the email scraping properly:
Go to Google and set the setting for getting 100 searches per page.
For that, click on the settings icon on the right side of the Google Search page. And then hover over to ‘100' searches per day.
Why do you do that? Well, you need to do it so that you can get the 100 results on a single search result page. This way, you'll get maximum number of email addresses.
Search for something like “@gmail” because most email addresses end with this. And then add your niche or keyword in inverted commas like this: “@gmail,” “digital marketing.”
Copy the SERP text.
And paste it into Email Text Extractor by H-Supertools. Click on the ‘Get Data' and see what you've got! It's a free and straightforward tool. But if you want to use a premium tool, go for Snov.io or Hunter.io. Both these tools help you find email contacts easily.
Now that you have scraped the email addresses, it's time to validate them.
Learn How to Bulk Validate Email List
After scraping email addresses, validating them is a must. Otherwise, you cannot achieve the substantial ROI we talked about earlier in the post. Email validation is a process of verifying whether an email is valid and exists or not.
Many tools help you validate your email addresses. But the simplest tool available in the market is Email Validator by H-Supertools. Such tools validate email addresses based on:
- Domain name availability check
- Proper domain suffix check (i.e., ‘com', ‘net', etc.)
- Checking for valid format (For example, ‘@' symbol)
- IP address availability check
Make sure the tool you select can process bulk emails in a short time.
Here's how you do it:
Jump on Bulk Email Validation tool. And enter all your email addresses into the box.
Click on ‘Validate Emails' to validate your email list.
After a few seconds, you'll see the results and confirm if the email addresses are valid or not.
Many people are in need of validating their email lists. You can help them do this and make money online. Or you can do the email validation for your ventures as well.
Learn Running a Bulk Email Marketing Campaign for Free
If you want to run a bulk email marketing campaign for free, GMass is a perfect tool to do so. First off, you need to add the extension to Gmail.
Run a Bulk Email Marketing Campaign Using GMass & Gmail
GMass is a terrific Google Chrome Extension that helps you increase the functionality of your Gmail account. It helps you convert your Gmail account into a full-fledged email marketing software. This is how you do it:
Download the Chrome extension (Add to Chrome).
Click on the red Google Sheet icon near the top right of your dashboard. Add your contacts in the Google Sheet file.
Now, click on the @ symbol to create your first email marketing campaign. Write an attractive subject line and the body of your email. Avoid spammy words like $5000. And don't use the word ‘Free' so often.
By the way, you can use this Subject Line Tester to test your subject lines.
Try a few titles and finalize the best one. Now you can start sending your emails using GMass. Or else you can go with Super Email Sender for bulk emailing.
Send Bulk Emails Using Super Email Sender
Super Email Sender is a fantastic bulk email sending software that helps you manage email lists and email marketing campaigns. The best thing about the software is that it's 100% free. And you can run your campaigns efficiently on your PC, keeping all the information secured!
Running a marketing campaign using the Super Email Sender is easy-peasy.
First, you need to generate a license for the software. For that, go to Super Email Sender's License Generator. Enter your email address and click on ‘Generate License.'
In minutes, you'll get the license key that you can use on Super Email Sender.
Download the software using the license key. Hover over to ‘Campaign Builder.' Name your campaign, select a list and email delivery service.
Then click on ‘Create Campaign.' That's how easy it is to create an email marketing campaign using the Super Email Sender. And it's one of the most rewarding email marketing skills, without a doubt.
Start Warming Up Your Email or Server for Improved Deliverability
Warming up your email or email server refers to the gradual flow of sending emails. It means you start sending low volumes of email from your IP and then systematically increase it. There are tons of benefits of doing this:
- Improved user interaction
- Less bounce rate
- And less spam
- The boosted reputation of your IP and server
What happens is that you send an email using an internet service provider (ISP). And it then evaluates your emails and reputation. After that, it starts sending emails to your contacts. You need to ensure that your emails end up in the inbox rather than in Spam or Promotion.
Here's how you can create an email warmup schedule:
- Go to Email Warum Schedule Generator by H-Supertools
- Select the number of emails you want to send per day
- And click on ‘Generate Schedule.'
And in seconds, you'll get a schedule for your emails. For example, if you want to send 1000 emails per day, you may start by sending only 20 on day 1. Then go for 50, 100, and so on to 1000 in the warmup days.
Do the Email Testing
Testing your emails is a wonderful way to avoid spam or promotion tabs in Gmail. You send your email to a few random addresses given by GMass. And then see if they end up in spam or land in the primary inbox.
If your emails land in your inbox, you must have done an excellent job. But you need to improve a few things if your emails end up in the spam or any other folder.
Go to the ‘Inbox, Spam, or Promotion' product. It's an email deliverability tester by GMass.
Copy the email addresses given on the Email Deliverability Tester page.
Come back to Gmail and send your email to all the email addresses copied from the tool.
Get back to the tool page and search your emails by address, domain, subject, or ESP.
As a digital marketer, you need to learn a lot of skills on the go. And doing it doesn't take much time but is worth it. You can use these email marketing skills to amp up your online business or wow your clients.
Free Email Course to Polish Your Email Marketing Skills:
After you have learned these skills, you may want to know how email marketing works. This course will help you outperform in email marketing even as a beginner.