Email marketing is compelling, without a doubt. It brings in an ROI of 122%, four times higher than any other digital marketing channel. You can hit the mark only if you start using the best email marketing tools. 

After the tools, I'll also help you set up your email marketing system. And I have come up with a surprising bonus as well. You can promote your app, make money with marketing, and offer freelance marketing services. 

Sounds awesome? Let's get started right now. 

Top Email Marketing Tools and Software

These tools help you in email automation, validation, extraction, and more. Some of them are free, like H-Supertools, and some are paid like Convertkit. Choose the tools you need after reading them. 

H-Supertools Email Validation & Extraction 

I created H-Supertools to help you achieve your digital marketing dreams for free. It has tons of tools, including the ones for email marketing given below:

The first tool helps you confirm if your email address is valid. And the email text extractor helps you extract all the email addresses from any text in seconds. 

H-Supertools

H-Supertools has tons of digital marketing tools that just work. It's free forever because of donations and ads. And I believe you must give it a try.  

Constant Contact – Premium Email Marketing Software

Choose from several hundred design templates or create your own. Add more features to your webpage, including documents, images, polls, and more. Also, import images and text using the WYSIWYG editor.

Constant Contact Email Marketing Tools

Let me reveal a few features for you now:

  • Drag and drop email editor
  • Full-fledged email marketing automation 
  • Social media posting, scheduling, and more
  • Smart email list management
  • Detailed reports and analytics
  • Surveys, polls, and events

Constant Contact provides information on opt-outs, complaints, and more. It also helps you add social-sharing buttons – like Twitter, Linked In, and Facebook. They'll do wonders to boost traffic to your site.

DeBounce – Fast & Accurate Email Validation Tool

You have run your campaigns and grabbed tons of email addresses, but you cannot achieve a reasonable ROI. And you wonder why! That's where DeBounce pops in. It's a fast and accurate email validation tool to get rid of spammy and deactivated emails. 

debounce email marketing software

Let's have a look at some of the top things you can do with DeBounce:

  • Remove bouncing
  • Identify catch-all domain
  • Remove syntax error
  • De-duplicate your email list
  • Verify email addresses
  • Download the results you want
  • Collaborate with your team members

DeBounce is a brilliant tool for analyzing your email list. It helps you clean your email list, cut bouncing, and offers integrations. Yes, you can integrate with any third-party email marketing tool like Mailchimp, Convertkit, WordPress, or more. 

Hubspot's Free Email Marketing Tools

Hubspot is a full-fledged CRM for small and large businesses across the globe. And it also offers reliable yet free email marketing tools. The drag-and-drop email builder helps create emails that engage and grow your audience. 

Hubspot email marketing tools

There are tons of features HubSpot's email marketing tools offer:

Hubspot offers everything for free and encourages you to upgrade to premium plans when you're ready. Using the CRM, you can include personalized content in your emails, like first name and company name. It ensures your contacts feel like they are personally addressed. Isn't it awesome?

Sendinblue

Are you looking for an all-in-one digital marketing tool, not just email marketing software? You have to try Sendinblue then.

Sendinblue homepage

With one subscription, you get all the tools you need to amp up your online business like:

  • SMS marketing tools
  • Email marketing tools
  • Chat and inbox tools
  • Customers relationship management tools
  • Marketing automation
  • Transactional email marketing tools
  • Landing pages
  • Facebook ads
  • Sign up forms

Yes, you get all the tools for just one price. And all the plans come with unlimited contact storage. You can get started with Sendinblue for free as long as you send 300 emails per day, which is more than enough for beginners. 

Let me reveal a few benefits you get with Sendinblue's email marketing:

  • Beautifully designed emails
  • Drag and drop email editor
  • Personalize your content 
  • A/B testing with machine-learning
  • Segmentation

Sendinblue has come a long way without a doubt. And I believe it's a fantastic tool for marketers and business entrepreneurs. 

GetResponse

It's also a powerful email marketing software with attractive templates and easy UI. The company makes sure you deliver your emails. You can create as many newsletters and autoresponders as you like. 

GetResponse email marketing app

Automate your emails and send receipts using SMTP-powered emails with GetResponse. All the email marketing tools are reliable and consistent, so you can get the greatest ROI. And you can do a lot more than just marketing. 

For example, 

  • Add products from your GetResponse store
  • Integrate with your online store
  • Take action on abandoned carts seamlessly
  • Recommend related products

GetResponse makes sure you get a response from your customers. And with third-party integrations, you get to keep all your marketing apps under one hood. 

Hunter.io Email Marketing Tools

Hunter.io is a terrific email marketing tool that helps you find email addresses for outreach. But it also offers domain search, campaign features, and email verification. Entrepreneurs and freelancers use the platform to find leads. 

hunter.io email finder

Website owners also use Hunter.io to find link-building opportunities. Finding email addresses has never been easier than now.  

Furthermore, you can find inspiration with best-performing emails sorted by categories. Third-party integrations are also available.  

Convertkit

Are you looking for an email service provider and landing page builder at the same time? Then you need to go for a free trial offered by Convertkit. It's a superb choice for content creators, entrepreneurs, and email marketers as well. 

Convertkit Features

Let's have a look at some of the most delicate features of Convertkit:

  • Beautiful email templates 
  • Clutter-free writing experience
  • Schedule your emails like a pro
  • Automatic free download delivery
  • Customizable segmentation
  • Targeted content
  • Free email sign up forms
  • Attractive and clickable CTAs

I believe Convertkit has a lot of advanced features to amp up your email marketing game. It's easy to use tool to gear up email automation, segmentation, and verification. And it also offers a free trial which means you'll see what you are buying. 

GMass

If you're already used to enjoying Gmail, you don't need to leave it for your email marketing. Glass has got you covered. You can send mail merges, cold emails and schedule them without leaving the Gmail dashboard. 

Gmass

Let me reveal a few features of Glass:

  • Mass emails in Gmail
  • Mail merge with Google Sheets
  • Email reporting analysis
  • Automatic follow-up emails
  • Schedule emails 
  • Behavior-based campaigns
  • Reply management
  • And email list builder 

And that's awesome for Gmail or Google Workspace users. Glass offers email tracking reports from open rates to clicks rates. And you can also get your email list validated before you start sending emails to it. 

Sendy – Affordable Email Marketing Tools

If you are looking for the best bang for your bucks, you need to try Sendy. The company claims to help you send newsletters 100x cheaper. And you can do it with the power of Amazon SES.

Unlike Convertkit or Sendinblue, Sendy is a self-hosted newsletter app. 

There are several benefits of using Sendy:

  • Send newsletters at reasonable pricing
  • Analyze detailed and beautiful reports
  • Enjoy white-label client accounts
  • Send autoresponders
  • Create segmented lists
  • Control your email marketing tool by creating rules
  • Handle bounce, complaints, and unsubscription

Sendy lets you track emails with Amazon Simple Email Service. It facilitates sending bulk emails at reasonable pricing. It's easy to set up, and the best email marketing tool money can buy. 

Mailchimp

If you want to get started with the leader in the email marketing world, you need Mailchimp without a doubt. I love its analytics, intelligent automation, and simple pricing. Let me reveal a few benefits of using Mailchimp:

  • Create an online business, website, or store
  • Market your business using emails, social ads, and postcards
  • Build landing pages like a pro
  • Segment your email lists
  • Create better content using the designing tools
  • Automate your emails, response, and sales
  • Take action using the detailed reports

More prominent companies like Vimeo or TED are using Mailchimp to reach their audience. Mailchimp has been doing the business since 2011, so you can trust it. With the award-winning 24/7 support and 250 app integrations, it has got potential to amp up your email marketing.

I believe it's a must-have email marketing tool for digital marketers, affiliates, and entrepreneurs. And I have also created a crash course to hone the benefits of Mailchimp:

MailWizz – Self-Hosted Email Marketing Software

You may want to go for a self-hosted email marketing tool if you want to control everything. Install MailWizz on your hosting account, and you're ready to amp up your emailing business.

You don't need to pay heavy fees every month with MailWizz. Pay for once and enjoy for life.

Here's a step-by-step guide to install MailWizz on your server. 

Let me reveal a few benefits of using MailWizz for your email marketing:

  • Own your data
  • Manage users or team members
  • Create customer groups
  • Run surveys and analyze reports
  • Create unlimited delivery servers
  • Manage bounce emails
  • Control sending emails
  • Tracking domains
  • Blacklist monitors and block request
  • Translate the entire app into your language
  • Enjoy endless email lists, contacts, segments, and more

And you can find tons of themes and extensions to use with MailWizz. Send your emails using Sendgrid, Amazon SES, and more if you want to.

MailWizz Email Marketing Tools

And if you use MailWizz for offering email marketing services, you can do it with a Saas-based license, which offers:

  • Many payment gateways
  • Custom price plans 
  • Order management
  • Promo codes, taxes, and currencies

Set up your email marketing tool using MailWizz, and your customers can do everything from automation to segmentation. It's a perfect choice, even if you only want to run your email marketing campaigns. 

Campaign Studio – Formerly Called Mautic

Look no further than Campaign Studio if you're looking for an open-source email marketing software. It's also a self-hosted email solution you can install on your server. It helps automate email marketing campaigns.  

Here are a few benefits of using Campaign Studio:

  • Segmentation
  • Lead generation
  • List management
  • Integrations
  • Full customization
  • Quality-designed email builder
  • Customer's journey builder
  • Personalized content delivery

And the list continues. Campaign Studio offers the best autoresponder system I know. And I offer my services to install Campaign Studio and set up your email system.

Amazon Simple Email Service (SES)

It's a cloud-based email sending software for bulk emails. And you can process transactional emails as well. Amazon SES must be the most affordable email marketing solution you'll ever see. 

Amazon Simple Email Solution

Send your newsletters 100 times cheaper than traditional software or app. There's a minor downside that you're assigned a daily quota of sending emails. For example, you can 200 emails in 24 hours if you are a sandbox user. 

But if you're an IAM user, you can send 10,000 emails per day after you get production access. Get to know the difference between both types of users here.

Have a look at this tutorial on my YouTube channel to send bulk emails using Amazon SES:

Mailgenius – Email Spam Checker

Mailgenius is a smart email marketing tool to help you check the spam in your list. Send an email to the testing address and see if it's valid and deliverable. And it offers a score as well. Email addresses with a better Mailgenius score will be more spam-free and deliverable. 

Mailgenius email marketing tools

Here are a few things I like about Mailgenius:

  • Email delivery guaranteed
  • Free email tester
  • Efficient customer support

And you can integrate it with Gmail, Mailchimp, and more. When you get the subscription, you’ll enjoy the full documentation for training yourself. Because it is new and less popular, it is difficult to find reviews and other information about it.

Email Marketing Tools: Which One is Your Favorite?

All the email marketing software and tools can take you to the next level without a doubt. All you need is to properly use them to get the best ROI for your efforts.

Go for MailWizz if you're looking for a self-hosted solution. And choose Convertkit if you're looking for an all-in-one email marketing app. Or have a look at these reasons to create your email marketing system

Also, let me know which email marketing tool do you like the most? Let me know in the comments below.