5 Reasons Why SEO Is Better Than Paid Online Marketing (PPC)
Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully market their product or service online they open many new doors to potential customers and sales leads. A well-structured and organized SEO consultant will suggest two avenues for online marketing, Search Engine Optimization and Paid Online Marketing (PPC – Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.
The most common phrase I hear is “But everyone knows who we are and what we do” in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn’t they? There is always room for growth and if you sell a product or service then there is always online marketing potential.
So, let’s explore why SEO is far superior to paid online marketing.
1. Long Term Benefits
SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other clients’ results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.
2. Attract Free Organic Traffic
With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimization your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website – effectively once your SEO is setup every click or visitor to your website is free.
3. No False or Fake Clicks Throughs.
In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.
4. The psychology of clicking on sponsored links.
If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google “Sponsored Links”. Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.
5. Better on Long Run
Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. Generally there is about a 4 times website traffic factor weighted for SEO against pay per click.
When it boils down to it a well-executed Search Engine Optimization campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.
Now you should have understood the significance of SEO in making your website more visible and that means more traffic and more opportunities to convert prospects into customers.
On the web there are various SEO tools available today, among all of them “SEMRUSH” is a leading and powerful tool for digital marketers to do SEO for the website.
SEMrush started in 2008 as a small group of SEO and IT specialists united by one mission to make online competition fair and transparent, aiming to attain equal opportunities for everyone. In just 12 years, they have grown into one of the world’s leading competitive research services for digital marketing. Their services are used by some of the largest media outlets around the world such as Bloomberg, Business Insider, The Washington Post, Daily Mail.
SEMRush helps the Business to,
· Find growth opportunities in current and potential markets
· Find competitors’ success secrets
· Close the gaps in your marketing strategy
· Get actionable data to make solid business decisions
· Analyze competitors, find gaps, and inform your marketing strategy
· Find out how competitors generate traffic
· See the top pages on competitors’ websites
· Assess your competitors’ organic traffic
· Examine your rivals’ paid traffic
· Analyze the top content and social media engagement
· List the direct, indirect, and new competitors and their market shares
The purpose of this article is to help the readers, website owners to understand the Significance of SEO over Paid Marketing and how to optimize SEO to its fullest potential to beat the competition and grow the business using SEMrush, the leading SEO tool in the market.