BEST EMAIL MARKETING COMPANY
With email promoting, you can do ponders. In any case, in case you’re genuinely new to this scene, it’s pivotal to get a handle on the rudiments, similar to what are the advantages of email promoting, how to do email showcasing viably, and how to set up your first email crusade. Make your first strides with the assistance of our email promoting for apprentices control!
What is Email Marketing?
Email Marketing is utilizing email to assemble associations with your crowd. With an appropriate email showcasing correspondence stream, you can send applicable data and convert possibilities into clients. Individuals who are keen on your item or administration can join your email list and – through email showcasing correspondence – pick up all they require to know to settle on an educated purchasing choice. In the event that you fabricate your email list with your intended interest group – individuals who can profit by your items or administrations – you can be certain that email advertising will turn into a huge income stream for your business.
Email Marketing has been being used some time before the World Wide Web, which makes email advertising the main web based showcasing channel. Email advertising has been around for quite a while, and it keeps on standing out as it comes to ROI.
Before you decide to invest in this marketing channel, it’s worth learning about its advantages. These are 11 of the main benefits that make email marketing the perfect choice for your digital marketing activities.
1. Low cost
Let’s start with the most important aspect – how much does email marketing cost?
To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to try and test various tactics.
GetResponse pricing plans
Basic plans start as low as $15 a month and provides key features like:
- email marketing
- marketing automation
- landing pages
- Facebook ads
- sales funnels
- list building funnels
It also lets you import and grow your email list up to 1,000 contacts to whom you can send unlimited number of messages.
Email marketing services are perfectly scalable. You can use a basic plan to start building your contact list, sell your products, and upgrade to more advanced plans as your online revenue grows.
You can also test GetResponse for free for 30 days without having to provide your credit card details.
2. Full control
You have full control over your email marketing communication.
- design your assets (e.g. webforms, emails, and landing pages)
- decide on the kind of email marketing campaigns you run
- segment your email list for precise targeting
- tag your contacts for better personalization
- create marketing automation workflows with your business goals in mind
The only thing you can’t fully control is your email deliverability, but if you follow email marketing best practices and engage your audience effectively, it’ll not affect your results.
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inbox.
When you build your list organically, ask people to confirm the subscription. This way you know that your contacts want to receive emails from your brand, which means that you’re sending emails to people who are really interested in your offer. Such an email list is considered high-quality and likely to bring better business results.
You can run A/B tests, track statistics, and monitor the results of your email marketing campaigns in real time. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
Example of an email campaign A/B test and the results it generated
4. Ease of use
Creating an email marketing campaign is simple. You can design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors – no need to code anything! And if design isn’t your thing, you can just use ready-made templates to set up your campaigns.
Drag and drop Email Creator from GetResponse
5. The preferred marketing medium
According to the DMA most people prefer to be contacted by companies through email rather than other channels.
The results of the survey make perfect sense since well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and read an email. And if they no longer want to receive the content, they can unsubscribe in just a couple of clicks.
6. You can reach mobile device users
The percentage of email opens on mobile devices continues to grow. According to our Email Marketing Benchmarks report, desktop opens make up 45.69% of all email opens, followed by mobile opens at 34.31%, and webmail opens at 20%.
This means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a brick-and-mortar location.
7. Email is an owned medium
Traditionally, digital marketing strategy is divided into paid, earned, and owned media. Email falls into the owned media category (unless we’re talking about sponsored mailing). It means that your business has full control over this online marketing channel.
In fact, over time, your email list becomes your greatest online marketing asset: a massive database of people who want to hear from your brand.
If you use professional email marketing services, your emails will reach almost everyone on your email list as opposed to e.g. social media, where you cannot control your organic reach. That’s why investing too much in social media following is often called building a house on rented land.
8. Targeted and personalized communication
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits.
Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a huge email list that brings impressive revenue.
9. Easy to measure results
You can gain full control over your email marketing efforts by integrating your email marketing platform with online analytics tools such as Google Analytics. Just add UTM parameters to your emails and you’ll know exactly which email, subject line, or call to action button brought you the best results.
You can control the performance of individual emails in your email marketing tool’s statistics panel and then track user behavior on your website. You can set goals for individual email marketing campaigns, track conversions, and measure the ROI.
10. Fully automated
With marketing automation, you can build custom workflows for your campaigns. You can easily create any kind of automated email marketing campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.
11. Excellent return on investment
Email marketing keeps on bringing the highest return on investment of all online marketing channels. This is something we’ve seen first hand & that came out in the study we’ve conducted along with Smart Insights (see the chart below). This results from all of the factors mentioned above. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business.
If any of that sounds interesting to you,