Email marketing is an effective way to market your products, services and information to your audience. You need to have strategies in place to effectively build your email list. Your email list is important. Do you realize that on Facebook only 6 out of 100 people will see your ad? Email marketing is over 300% better! This article will discuss the following :
- Know Your Audience
- Craft Subject Lines
- Create Attention Grabbing Headlines
- Use Bulleted Information
- Have One Focus per Email
- Provide one Link per Email
- Know Your Call For Action
- Keep it Short and Simple
Know Your Audience
The best thing you can do for your business is to understand your audience backwards and forwards. The more you know who you’re crafting emails for, the better you can word everything to get the response you want.
Craft Subject Lines That Create Curiosity
Your first line of defense is the subject line of your email. If your subject line doesn’t make the reader curious enough to open the email to read the rest, nothing else matters.
Create Attention-Grabbing Headlines –
When someone opens an email, the headline is the first thing they will see after the subject line that enticed them to open the email in the first place. If this doesn’t grab their attention, they probably won’t continue reading.
Use Bulleted Information
Inside the email message, be sure to make the information easy to absorb. One way to do this is to use bulleted information and lists. People read online differently than they read a book. They read vertically instead of horizontally; therefore, make the information match where the eye goes.
Have One Focus per Email
Instead of giving too much information and many options for purchasing something, make your email focused on one item and one offer. You can always upsell and cross-sell at the point of checkout but for the purposes of the email, make the focus on one thing only.
Provide One Link per Email
Don’t overwhelm your audience with ten links to different items in your emails. Instead, provide one link for the focused information that you want to get across to your audience. One link gives them one thing to do.
Know Your Call For Action
If you can identify the one thing you want your audience to do after reading your email then it will be easier for you to design the subject line, headline and email to match. You want to guide your audience.
Keep It Short and Simple
Super long emails don’t translate well because most people just want to know what the point is and move on from the email. Take out extraneous words and get to the point in your emails for faster action.
Understanding that you can increase conversions by being more focused in each email that you send doesn’t mean you can’t promote more than one item in your email messages. However, focusing each message on one promotion will get you further than too many promotions in one email. The reason is that you avoid confusion and increase conversions by telling your audience about one offer at a time.
In concluding , your emails need to be structured to get the desired response from your readers. It is important to remember and implement best practices in composing your emails.