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Benefits of email marketing

Ihthisham
(@ihthisham-ahmed)
Reputable Member

It is important for the company to develop a solid email marketing strategy as this is a very effective tool. Sometimes it seems that this is not the case, so we want to show you some of the benefits and advantages of email marketing that you should know and that will show you why it is one of the most effective tactics.

Benefits and advantages of email marketing

01. Create personalized content.

Email Marketing

With email marketing, you have the ability to personalize your campaigns and create specific content.

Personalization can be such as adding a contact’s name in the email. In fact, those who include the recipient’s first name in their subject line have a higher click-through rate than those who don’t.

Additionally, you can create individual content based on your audience segmentation to send the right emails to the right customers. For example, you can send one marketing campaign to returning customers and a different one to unique customers.

One of the main benefits of email marketing is that your content can be highly personalized to the needs of your audience. Your emails may have variations that include different images or subject lines to increase your engagement. You can even create segmented lists based on geography or participation levels.

To have a successful email marketing strategy, you need to send it to the right people at the right time. That’s where targeting and personalization can help.

02. Compilation of comments and surveys.

The customer experience is very valuable if you want customers to continue interacting and buying from your brand.

Thanks to email marketing, you can achieve this customer experience, for example, by sending satisfaction surveys to obtain comments from them through email campaigns.

And with the answers obtained, we will be able to obtain the NPS indicator. This measures customer loyalty and helps us determine the percentage of customers who are promoters (who recommend the brand with a score of 8 and 9) and those who are detractors (those who score between 0 and 6). With this information, you can devise strategies to improve your customer experience.

03. Sales improvement.

Email marketing is clearly an excellent tool that can help improve your sales.

In fact, about 60% of marketers say that email is their biggest source of ROI and that using targeted campaigns they see an increase in revenue.

The marketing campaigns launched by email can present products or services to encourage customers to buy after leaving the cart or you can also deliver special offers to customers. A large percentage say that marketing emails influence their purchasing decisions.

In addition, you can use email marketing to automate part of your sales process, which can also help you increase sales. For example, in the Hubspot tool, you can automate drip sales campaigns and send automatic messages to potential customers that your salespeople follow up with.

04. Generation of website traffic.

 

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Topic starter Posted : 15/07/2021 12:44 pm
Muhammad aown
(@muhammad-aown)
Famed Member

Hey, you are getting an average of 30 views just from 15 articles, what you do to get traffic, explain me.

ReplyQuote
Posted : 15/07/2021 12:52 pm
batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @ihthisham-ahmed

It is important for the company to develop a solid email marketing strategy as this is a very effective tool. Sometimes it seems that this is not the case, so we want to show you some of the benefits and advantages of email marketing that you should know and that will show you why it is one of the most effective tactics.

Benefits and advantages of email marketing

01. Create personalized content.

Email Marketing

With email marketing, you have the ability to personalize your campaigns and create specific content.

Personalization can be such as adding a contact’s name in the email. In fact, those who include the recipient’s first name in their subject line have a higher click-through rate than those who don’t.

Additionally, you can create individual content based on your audience segmentation to send the right emails to the right customers. For example, you can send one marketing campaign to returning customers and a different one to unique customers.

One of the main benefits of email marketing is that your content can be highly personalized to the needs of your audience. Your emails may have variations that include different images or subject lines to increase your engagement. You can even create segmented lists based on geography or participation levels.

To have a successful email marketing strategy, you need to send it to the right people at the right time. That’s where targeting and personalization can help.

02. Compilation of comments and surveys.

The customer experience is very valuable if you want customers to continue interacting and buying from your brand.

Thanks to email marketing, you can achieve this customer experience, for example, by sending satisfaction surveys to obtain comments from them through email campaigns.

And with the answers obtained, we will be able to obtain the NPS indicator. This measures customer loyalty and helps us determine the percentage of customers who are promoters (who recommend the brand with a score of 8 and 9) and those who are detractors (those who score between 0 and 6). With this information, you can devise strategies to improve your customer experience.

03. Sales improvement.

Email marketing is clearly an excellent tool that can help improve your sales.

In fact, about 60% of marketers say that email is their biggest source of ROI and that using targeted campaigns they see an increase in revenue.

The marketing campaigns launched by email can present products or services to encourage customers to buy after leaving the cart or you can also deliver special offers to customers. A large percentage say that marketing emails influence their purchasing decisions.

In addition, you can use email marketing to automate part of your sales process, which can also help you increase sales. For example, in the Hubspot tool, you can automate drip sales campaigns and send automatic messages to potential customers that your salespeople follow up with.

04. Generation of website traffic.

 

{ Click here to continue reading... }

An extremely well written article. It has explained the possible benefits of email marketing if rightly done. 

ReplyQuote
Posted : 15/07/2021 7:27 pm
Ihthisham
(@ihthisham-ahmed)
Reputable Member
Posted by: @muhammad-aown

Hey, you are getting an average of 30 views just from 15 articles, what you do to get traffic, explain me.

Quora, linkedin, H-educate forum, Google search, etc...

ReplyQuote
Topic starter Posted : 16/07/2021 10:02 am
Ihthisham
(@ihthisham-ahmed)
Reputable Member
Posted by: @batoolabbas
Posted by: @ihthisham-ahmed

It is important for the company to develop a solid email marketing strategy as this is a very effective tool. Sometimes it seems that this is not the case, so we want to show you some of the benefits and advantages of email marketing that you should know and that will show you why it is one of the most effective tactics.

Benefits and advantages of email marketing

01. Create personalized content.

Email Marketing

With email marketing, you have the ability to personalize your campaigns and create specific content.

Personalization can be such as adding a contact’s name in the email. In fact, those who include the recipient’s first name in their subject line have a higher click-through rate than those who don’t.

Additionally, you can create individual content based on your audience segmentation to send the right emails to the right customers. For example, you can send one marketing campaign to returning customers and a different one to unique customers.

One of the main benefits of email marketing is that your content can be highly personalized to the needs of your audience. Your emails may have variations that include different images or subject lines to increase your engagement. You can even create segmented lists based on geography or participation levels.

To have a successful email marketing strategy, you need to send it to the right people at the right time. That’s where targeting and personalization can help.

02. Compilation of comments and surveys.

The customer experience is very valuable if you want customers to continue interacting and buying from your brand.

Thanks to email marketing, you can achieve this customer experience, for example, by sending satisfaction surveys to obtain comments from them through email campaigns.

And with the answers obtained, we will be able to obtain the NPS indicator. This measures customer loyalty and helps us determine the percentage of customers who are promoters (who recommend the brand with a score of 8 and 9) and those who are detractors (those who score between 0 and 6). With this information, you can devise strategies to improve your customer experience.

03. Sales improvement.

Email marketing is clearly an excellent tool that can help improve your sales.

In fact, about 60% of marketers say that email is their biggest source of ROI and that using targeted campaigns they see an increase in revenue.

The marketing campaigns launched by email can present products or services to encourage customers to buy after leaving the cart or you can also deliver special offers to customers. A large percentage say that marketing emails influence their purchasing decisions.

In addition, you can use email marketing to automate part of your sales process, which can also help you increase sales. For example, in the Hubspot tool, you can automate drip sales campaigns and send automatic messages to potential customers that your salespeople follow up with.

04. Generation of website traffic.

 

{ Click here to continue reading... }

An extremely well written article. It has explained the possible benefits of email marketing if rightly done. 

Thank you friend.

If you liked the article pls write a comment on  my blog post

ReplyQuote
Topic starter Posted : 16/07/2021 10:03 am
JayDollar
(@jaydollar)
Honorable Member

@muhammad-aown 

Getting an average of 30 views in 15 articles within 10mins may be a result of his level 8 in this forum. I can arrive at this conclusion that the higher your level in this forum, the faster you will get views on your post in few minutes and the faster your posts will get approved by the admin. At level 8 your posts may get approved in latest 5mins.

ReplyQuote
Posted : 16/07/2021 10:24 am
Ihthisham
(@ihthisham-ahmed)
Reputable Member
Posted by: @jaydollar

@muhammad-aown 

Getting an average of 30 views in 15 articles within 10mins may be a result of his level 8 in this forum. I can arrive at this conclusion that the higher your level in this forum, the faster you will get views on your post in few minutes and the faster your posts will get approved by the admin. At level 8 your posts may get approved in latest 5mins.

Hello friend,

He is saying about the articles on my blog, not in this forum

ReplyQuote
Topic starter Posted : 18/07/2021 7:45 am
Maya Saleh
(@maya-saleh)
Trusted Member

It is one of the top trusted digital marketing techniques which I recommend for any business. 

ReplyQuote
Posted : 30/07/2021 10:26 pm
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