Email Marketing in your business
Email Marketing is considered to be one of the most effective lead generation channels. Email marketing has remained effective for more than 20 years. Marketing automation is the latest trend in email marketing. It is very important that your business utilizes marketing automation. Marketing automation is simply connecting with your Customer Relationship Management (CRM) database. This allows you to send emails that are automated, personalized, and highly- targeted to leads.
Personalization includes adding the customer's name to the subject line for example. In addition to incorporating words or phrases that your targeted customers have recently searched for online into your email. You can also mention the name of their business. Moreover, marketing automation records important data about the customers into your database. It also uses behavioral triggers, this way it can help you market to your customers more successfully. All these factors of email marketing and marketing automation can potentially help boost your business.
Hello Eva, it is true that email marketing is today really important, knowing that it has been in the market for 20 years, which is old, but actually SMS marketing can perform better, knowing that it got a higher open rate and click rate
knowing also that SMS got notification directly in the phone, some people don't got email notification, because they got a lot
Exactly! Marketing Automation is a really game changer. It helps to personalize your emails. The right personalization will make your customers feel nurtured and cared for. They will more likely to buy your products, for example. Using the latest technology, you can personalize most elements of an email campaign and you can bespoke them to the individual needs and preferences of the recipient. We invite to our blog where we often write about this topic 😉