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Makoye
(@makoye)
Eminent Member

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

This topic was modified 4 months ago 3 times by Makoye
Quote
Topic starter Posted : 16/06/2021 9:44 am
Gok26 liked
Topic Tags
Adilkhan
(@adilkhan)
Honorable Member

Your article is always helpful keep sharing

ReplyQuote
Posted : 19/06/2021 1:21 pm
Makoye liked



Makoye
(@makoye)
Eminent Member

@adilkhan 

I am glad you like it. Thank you

ReplyQuote
Topic starter Posted : 20/06/2021 12:30 pm
Hassan Raza
(@hassanraza)
Trusted Member
Posted by: @makoye

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

Indeed combination of both would be alot helpful to optimize website.

ReplyQuote
Posted : 20/06/2021 2:59 pm
Makoye liked



Makoye
(@makoye)
Eminent Member

@hassanraza 

That's right brother 

ReplyQuote
Topic starter Posted : 21/06/2021 4:40 am
Ihthisham
(@ihthisham-ahmed)
Reputable Member
Posted by: @makoye

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

Wow great article. Keep providing value!

ReplyQuote
Posted : 22/06/2021 10:52 am
Makoye liked



Muhammad aown
(@muhammad-aown)
Famed Member

If done right Google ads are way better quicker and profitable for short term.

ReplyQuote
Posted : 22/06/2021 10:54 am
Makoye liked
Makoye
(@makoye)
Eminent Member

@ihthisham-ahmed 

I will do my best brother

ReplyQuote
Topic starter Posted : 22/06/2021 1:27 pm



Ihthisham
(@ihthisham-ahmed)
Reputable Member
Posted by: @makoye

@ihthisham-ahmed 

I will do my best brother

👍 👍 

ReplyQuote
Posted : 23/06/2021 9:21 am
Suman Matety
(@matetysuman)
Estimable Member

Thanks for the article and the efforts you put in, friend.

ReplyQuote
Posted : 23/06/2021 9:24 am
Makoye liked



Gok26
(@gok26)
Eminent Member
Posted by: @makoye

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

Well explained!

ReplyQuote
Posted : 23/06/2021 11:44 am
Makoye liked
preetchovatiya
(@preetchovatiya)
Estimable Member
Posted by: @makoye

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

Very informative article. This will be going to very helpful to the community. Keep it going on brother.

ReplyQuote
Posted : 23/06/2021 12:08 pm
Makoye liked



rimaz
(@rimaz)
Eminent Member
Posted by: @makoye

Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. 

Google AdWords (otherwise called pay-per-click) is a platform run by Google that permits organizations to publicize their sites in indexed lists when a client looks for a particular keyword.

With Google Ads, you get access to a broad range of advertising products and it is designed to help you reach customers in the moments that matter.

Advertisers “pay per click” on their advertisements. In most cases, advertisers don't pay anything unless and until their ad appears and someone clicks on it.  These ads show on the top of the search results page, as well as the side.

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

Below are campaign types:

  • Search
  • Display
  • Video
  • Shopping
  • APP

Search:

Search Ads appear next to Google search results and on other Google partner sites like YouTube when people are looking for a business like yours.

Display:

Google Display Ads can appear across a network of more than two million sites and apps. Your Ads get matched to content related to your business or to your customer’s interest.

Video:

Video Ads show on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Advertisers only pay when people choose to watch their ads.

Shopping:

A type of ad that features detailed information about specific products that you sell. Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

APP

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more.

The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone.

What is the value of Google Ads?

Google Ads helps you deliver relevant advertising as people browse the web. It comes to connect your business with your customers – future and existing with a variety of bidding options and popular ad formats.

Advantage

Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage like when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.

Disadvantage

When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.

Now, How About SEO!

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

The Crucial Elements of SEO

On-page SEO

Content

The content of a website is the most important element of an effective search engine optimization strategy. When assembling your website content, you should consider which information is essential for the customer. The length of a website’s content has importance for both search engines as well as the impact of your SEO, so I would recommend adding text composed of a minimum of 300 words, but a good average for a page is best around 500 words. Keep in mind that the longer the content, the better, but try to keep your content interesting and relevant for your customers while avoiding repetitiveness.

Keywords

Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must in order to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website. It is preferable to integrate the keywords at the beginning of your text while assuring that the integration looks natural and fitting to your content. If you simply list your keywords, one after another one without proper integration you risk being detected by search engine monitoring and your website can be penalized.

Meta title and meta description 

The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.

The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.

Advantage 

SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.

Disadvantage

SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. 

The Best Choice of Method

It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.

@makoye Really informative.Thanks

ReplyQuote
Posted : 23/06/2021 1:51 pm
Makoye liked
JayDollar
(@jaydollar)
Honorable Member

Hi Makoye

Thanks alot for such an informative article.

ReplyQuote
Posted : 23/06/2021 2:10 pm
Makoye liked



KoiKiwi
(@koikiwi)
Eminent Member

I love when people share articles with the information I haven't seen before it allows me to learn more and discover new industries.

ReplyQuote
Posted : 23/06/2021 2:24 pm
Makoye liked
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