How to lower your website’s bounce rate

First of all, I recommend that you download a heatmap. A website heatmap visualizes user interaction data where values are depicted by various colors, from the most popular (red) to the least popular (blue) elements of a web page.

Using a heatmap, you can understand where your users spend most of their time and where they click most; on the other hand, you also get to see where they click or hover the least. Using this knowledge, you can keep changing your landing page to include more elements of those clicked most and less of those clicked least.

Also, to reduce your bounce rate, you have to make sure that your website’s loading time is ideal. You do that by compressing any large files you might have on it. For example, if you have pictures on your website, you can use smaller, less taxing formats such as JPG instead of PNG. Also, if you have any videos, I recommend hosting them elsewhere, such as YouTube, including links to the videos on your website.

Moreover, to reduce your bounce rate, whenever you include a link on your website, I recommend you make it open in a new tab whenever someone clicks on it. Finally, when you must link to an external website on your page, you shouldn’t do it in a way that disrupts your viewers’ sessions. For example, I find it frustrating to read an article only for a new page to overwrite it because of a link I pressed.

Finally, if you are advertising your website one way or another, make sure that the ads contain words that can be 100% matched on your landing page or website. In addition, the ads you use better be specific and accurately describe what those who follow it on the website will find to reduce frustration.