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A/B Testing.

batoolabbas
(@batoolabbas)
Reputable Member

AA/B testing is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

The metrics for conversion are unique to each website. For eCommerce, it may be the sale of the products, while for B2B, it may be the generation of qualified leads.

You should do A/B Testing for the following reasons:

• Solve viewer’s pain points.

• Get more ROI from current traffic.

• Reduce bounce rate.

• Achieve statistical improvements

• Profitably redesign your website.

How to carry it out?

- You will have to collect data related to how many users are coming onto the site, which pages drive the most traffic, what are the various conversion goals of different pages. 
- Then by logging research observations create a data-backed hypotheses aimed at increasing conversions.
- Next, create a variation based on your hypothesis and A/B test it against the existing version (control). You can test multiple variations against the control to see which one works best.
- Run the test. 

Hope this guide is helpful. 

Quote
Topic starter Posted : 17/07/2021 1:07 pm
Gok26
(@gok26)
Eminent Member
Posted by: @batoolabbas

AA/B testing is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

The metrics for conversion are unique to each website. For eCommerce, it may be the sale of the products, while for B2B, it may be the generation of qualified leads.

You should do A/B Testing for the following reasons:

• Solve viewer’s pain points.

• Get more ROI from current traffic.

• Reduce bounce rate.

• Achieve statistical improvements

• Profitably redesign your website.

How to carry it out?

- You will have to collect data related to how many users are coming onto the site, which pages drive the most traffic, what are the various conversion goals of different pages. 
- Then by logging research observations create a data-backed hypotheses aimed at increasing conversions.
- Next, create a variation based on your hypothesis and A/B test it against the existing version (control). You can test multiple variations against the control to see which one works best.
- Run the test. 

 

Hope this guide is helpful. 

It really helpful to know the variant which converts high based on the given objective it can able to achieve first. A/B testing can be done for any element on a website, if it a CTA button, menus button, etc. Simply, we can create variants on which element we want to test and keep that on our site which performs well.

ReplyQuote
Posted : 20/07/2021 4:13 pm
Antoine.Assaker
(@antoine-assaker)
Trusted Member

Yeah and actually this A/B testing thing is really used especially in email marketing

ReplyQuote
Posted : 21/07/2021 8:16 am
batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @gok26
Posted by: @batoolabbas

AA/B testing is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

The metrics for conversion are unique to each website. For eCommerce, it may be the sale of the products, while for B2B, it may be the generation of qualified leads.

You should do A/B Testing for the following reasons:

• Solve viewer’s pain points.

• Get more ROI from current traffic.

• Reduce bounce rate.

• Achieve statistical improvements

• Profitably redesign your website.

How to carry it out?

- You will have to collect data related to how many users are coming onto the site, which pages drive the most traffic, what are the various conversion goals of different pages. 
- Then by logging research observations create a data-backed hypotheses aimed at increasing conversions.
- Next, create a variation based on your hypothesis and A/B test it against the existing version (control). You can test multiple variations against the control to see which one works best.
- Run the test. 

 

Hope this guide is helpful. 

It really helpful to know the variant which converts high based on the given objective it can able to achieve first. A/B testing can be done for any element on a website, if it a CTA button, menus button, etc. Simply, we can create variants on which element we want to test and keep that on our site which performs well.

Yes exactly how this works. I am not sure about the examples you gave of the menu button and all. It’s about the strategies you apply to check which one is driving more traffic. 

ReplyQuote
Topic starter Posted : 22/07/2021 6:40 pm
batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

Could you please explain the example of email marketing?

ReplyQuote
Topic starter Posted : 22/07/2021 6:41 pm
Antoine.Assaker
(@antoine-assaker)
Trusted Member
Posted by: @batoolabbas
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

Could you please explain the example of email marketing?

Sure Batoul, so in email marketing, lets say I wanna test the most effective email, and the one that is getting more click rate, I create an A and B testing emails, so I create 2 messages and post A to half my audience, and B to the other half, and I see which has more impression and click rate, then I use it

ReplyQuote
Posted : 24/07/2021 5:52 am
batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @antoine-assaker
Posted by: @batoolabbas
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

Could you please explain the example of email marketing?

Sure Batoul, so in email marketing, lets say I wanna test the most effective email, and the one that is getting more click rate, I create an A and B testing emails, so I create 2 messages and post A to half my audience, and B to the other half, and I see which has more impression and click rate, then I use it

Got it brother! Thanks for the explanation it was very helpful. 

ReplyQuote
Topic starter Posted : 25/07/2021 9:05 am
Muhammad aown
(@muhammad-aown)
Prominent Member
Posted by: @antoine-assaker
Posted by: @batoolabbas
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

Could you please explain the example of email marketing?

Sure Batoul, so in email marketing, lets say I wanna test the most effective email, and the one that is getting more click rate, I create an A and B testing emails, so I create 2 messages and post A to half my audience, and B to the other half, and I see which has more impression and click rate, then I use it

Doing these types of a/b testing in emails can really increase your open rate.

ReplyQuote
Posted : 26/07/2021 7:10 am
Muhammad aown
(@muhammad-aown)
Prominent Member
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

With email marketing, it can also be really helpful for blogs to check how much blogs per week bring more traffic.

ReplyQuote
Posted : 26/07/2021 7:11 am
Muhammad aown
(@muhammad-aown)
Prominent Member
Posted by: @batoolabbas
Posted by: @gok26
Posted by: @batoolabbas

AA/B testing is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

The metrics for conversion are unique to each website. For eCommerce, it may be the sale of the products, while for B2B, it may be the generation of qualified leads.

You should do A/B Testing for the following reasons:

• Solve viewer’s pain points.

• Get more ROI from current traffic.

• Reduce bounce rate.

• Achieve statistical improvements

• Profitably redesign your website.

How to carry it out?

- You will have to collect data related to how many users are coming onto the site, which pages drive the most traffic, what are the various conversion goals of different pages. 
- Then by logging research observations create a data-backed hypotheses aimed at increasing conversions.
- Next, create a variation based on your hypothesis and A/B test it against the existing version (control). You can test multiple variations against the control to see which one works best.
- Run the test. 

 

Hope this guide is helpful. 

It really helpful to know the variant which converts high based on the given objective it can able to achieve first. A/B testing can be done for any element on a website, if it a CTA button, menus button, etc. Simply, we can create variants on which element we want to test and keep that on our site which performs well.

Yes exactly how this works. I am not sure about the examples you gave of the menu button and all. It’s about the strategies you apply to check which one is driving more traffic. 

Even top companies like MailChimp use this to increase sales on their website.

ReplyQuote
Posted : 26/07/2021 7:12 am
batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @muhammad-aown
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

With email marketing, it can also be really helpful for blogs to check how much blogs per week bring more traffic.

It can be used for websites as well. 

ReplyQuote
Topic starter Posted : 27/07/2021 6:38 pm
Antoine.Assaker
(@antoine-assaker)
Trusted Member
Posted by: @muhammad-aown
Posted by: @antoine-assaker
Posted by: @batoolabbas
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

Could you please explain the example of email marketing?

Sure Batoul, so in email marketing, lets say I wanna test the most effective email, and the one that is getting more click rate, I create an A and B testing emails, so I create 2 messages and post A to half my audience, and B to the other half, and I see which has more impression and click rate, then I use it

Doing these types of a/b testing in emails can really increase your open rate.

Hello brother, yeah indeed after all you are testing people unconscious thoughts and seeing how much your words are improving in them

ReplyQuote
Posted : 28/07/2021 2:44 pm
Muhammad aown
(@muhammad-aown)
Prominent Member
Posted by: @batoolabbas
Posted by: @muhammad-aown
Posted by: @antoine-assaker

Yeah and actually this A/B testing thing is really used especially in email marketing

With email marketing, it can also be really helpful for blogs to check how much blogs per week bring more traffic.

It can be used for websites as well. 

Especially for website which provide software features like semrush, they can add a feature and see how it performs as compared to before.

ReplyQuote
Posted : 31/07/2021 6:44 am
salesmanago
(@salesmanago)
New Member

Interesting post! Optimization of marketing automation is the key ingredient of any company’s growth and good sales results, and A/B/X testing, which is a huge part of optimization, can raise your conversionn and revenue.

ReplyQuote
Posted : 31/08/2021 12:38 pm
Waleed Shafiq
(@waleedshafiq99)
Prominent Member

@antoine-assaker And by testing all those ting by A/B testing we can improve our campaigns much better to get more results, right?

ReplyQuote
Posted : 29/12/2021 6:32 am
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