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Newsjacking

batoolabbas
(@batoolabbas)
Reputable Member

The term, newsjacking has been shortlisted in the Oxford Dictionary as the “word of the year 2017.” 
It means taking advantage of current news stories in such a manner to advertise a product. Many firms have used this method too:

1) KitKat and 2014 iPhone 6 plus bendgate

2) Oreo and 2013 Super bowl blackout

The timing is essential for newsjacking and it is essential for all firms either big or small. 

Quote
Topic starter Posted : 03/09/2021 1:03 am
Muhammad aown
(@muhammad-aown)
Famed Member

So it means that based on the current news, we will need to promote our product that it relates to that news however sister as they news gets older will our product start losing sales as it was related to news?

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Posted : 10/09/2021 12:49 pm




batoolabbas
(@batoolabbas)
Reputable Member
Posted by: @muhammad-aown

So it means that based on the current news, we will need to promote our product that it relates to that news however sister as they news gets older will our product start losing sales as it was related to news?

If the time is right to promote the product then yes. It will lead to targeting a lot of sales. As time will pass new news will come up giving ideas for promotion. This is a never ending process as a firm cannot stop promoting their products 

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Topic starter Posted : 17/09/2021 6:54 pm
Muhammad aown
(@muhammad-aown)
Famed Member
Posted by: @batoolabbas
Posted by: @muhammad-aown

So it means that based on the current news, we will need to promote our product that it relates to that news however sister as they news gets older will our product start losing sales as it was related to news?

If the time is right to promote the product then yes. It will lead to targeting a lot of sales. As time will pass new news will come up giving ideas for promotion. This is a never ending process as a firm cannot stop promoting their products 

Sister but at a time where our online business is stable is giving us alot of income every month, then we should rest.

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Posted : 07/12/2021 4:50 am




Waleed Shafiq
(@waleedshafiq99)
Famed Member
Posted by: @muhammad-aown
Posted by: @batoolabbas
Posted by: @muhammad-aown

So it means that based on the current news, we will need to promote our product that it relates to that news however sister as they news gets older will our product start losing sales as it was related to news?

If the time is right to promote the product then yes. It will lead to targeting a lot of sales. As time will pass new news will come up giving ideas for promotion. This is a never ending process as a firm cannot stop promoting their products 

Sister but at a time where our online business is stable is giving us alot of income every month, then we should rest.

But brother, if we rest, our competitors will leave us way behind than them. So that's why I think we must have to do work not even that hard as we did in the beginning but a little bit.

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Posted : 23/12/2021 2:20 pm
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