As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
Clicks (unique clicks, social clicks, CTR, CPC)
Hi Friend,
Thanks for the article. It was really good. Your image is not loading in my browser.
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
Clicks (unique clicks, social clicks, CTR, CPC)
Your image is not loading bro please check it. By the way thanks for the good information bro
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
First go to ads manager. After going to ads manager click creat, now choose the the product you want to promote and then fill in the information that Instagram asks and you are good to go
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
Clicks (unique clicks, social clicks, CTR, CPC)
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As you know Instagram is very image and video-heavy, it holds one of the most popular forms of advertising. Also, advertisers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.
Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.
You can choose one to advertise your content according to which suits best for your business.
Next, we are going to look in to the steps involved in creating Instagram ads,
1.Choosing ads manager:
It is the primary step in creating an ad campaign on any platform. Facebook ads manager fits the best to manage all your ads under a single system.
You might be wondering whether I can able to create Instagram ads with this platform, Of course, the answer is yes!
After choosing your ad platform, setup your objective!
2. Determine an objective:
In this step, we are going to discuss choosing an objective. Firstly, you have to give a unique name for your ad campaign. It comprises the overall objective of your ad.
Some of them are,
Traffic
Increase conversion on your website
Get installs of your application
Get video views.
As a beginner, you need the traffic to your website. So, you can choose your objective as “Traffic” which brings visitors to your website.
After selecting the objective for your ad campaign, the next layer in setting up an ad is creatingad sets.This step includes choosing your audience, Placement of your ad, Budget, and schedule.
3. Choose your audience.
Next, you can target your audience in specific based on Demographics, Age, Gender, Ethnicity, interests, Activities inside the platform, etc.
4. Set your placement.
Once you choose your audience, the next step is setting the placement of your ad. Facebook ads manager gives the luxury of placing your ad across various networks. But, here you are creating Instagram ads in specific. Therefore, go ahead and uncheck all the boxes other than Instagram.
5. Budget and schedule:
Similar to that of Facebook ads, you got two options from which you can pick one to run your ad. Conventionally, a daily budget is a go-to option for beginners to test whether their ad is performing well or not with a minimum budget. And, the Lifetime budget is for running your ad for a specific period of time.
Scheduling:
Also, there is an option available for you to run your ad only during specific hours of the day and also specific days of the week. So, you can choose this option under the “Ad scheduling” section to customize according to your wish.
6. Curate your ad creative
Next comes, the creation of an ad where your creativity comes in whether to choose an image or a video as your ad to promote your content. Before ad creation, some of the requirements you need to keep in your mind are,
In this section, you can connect your Facebook page to your ads manager in creating an ads campaign. Considering the fact, you are creating Instagram ads, connect your Instagram account to display your ad.
Next, provide the link of your webpage where you want the people to land when they click on your ad, which is like a landing page where people redirect after clicking your ad. Your website needs to be trackable to know the number of people clicking your ad.
8. Report on the performance
Once your ad is up and running, it’s important to keep an eye on how it is doing. You can able to view the performance of your ad inside the Facebook ads manager.
Here are some of the metrics your ad fall into!
Performance (reach, results, frequency, etc.)
Engagement (post likes, post comments, post shares, etc.)
Clicks (unique clicks, social clicks, CTR, CPC)
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