When you think of popular websites, you think of YouTube, the leading video-sharing platform for content creators to put their ideas out there and grow their channel. As a matter of fact, YouTube is the second most popular website on the internet as of 2020, preceded only by Google.
Surely then, it's a perfect opportunity for you to start your online endeavor, right? But after days of hard work on your video, you log in to find it only has a few dozen views. You think to yourself, surely it can't be that bad, and truthfully it's not.
The videos themselves are only half the equation; the other half consists of proper marketing and knowing how to reach your audience.
Reaching your audience
When we talk about reach, we have two different types: paid and free.
Paid reach mainly involves ads, whereas free reach consists of direct shares and organic traffic, the guide's primary focus.
How can you increase organic traffic and make sure that more people are clicking on your videos? Simple! In order to get your video to rank at the top of the search results, we first need to know what people are interested in.
If you go on the YouTube search bar and begin typing, auto-complete will show several terms. These are selected based on multiple factors, one of which is how often users search for a particular topic in the past.
Knowing what people search for is a great way to decide what the topic could be and what to include in the video.
Now to take this a step further: Enter Search Engine Optimization, SEO for short.
Grow your YouTube channel with SEO
Search Engine Optimization is a way to improve the quality and quantity of website traffic through search engines. With SEO, you can get traffic for free 24/7 IN THE LONG RUN.
By catering to your target audience, you will naturally attract organic traffic, increasing views, and gaining new subscribers.
I use the following tools to help with SEO
- H-Supertools – For competition and search volume.
- Morningfa.me – For in-depth analytics and getting tags for your videos
How can we make use of this tool? Let's begin by searching for a keyword. In this example, we use “Amazon SES.”
As seen above, the results are search volume and difficulty.
The volume lets you know how popular the term is, and the difficulty gives us an insight into the competition. Under optimal conditions, we would choose keywords that have high search volume and low difficulty.
In addition to the above information, the tool also provides relevant keywords to use as tags. I make sure to use the appropriate keyword on my video as much as possible.
The keyword AMAZON SES is present in the title, description, and tags, and as a result? Voila!
At a glance, you know which videos are doing better than others, what keywords are gaining more traction, what resonates most with your viewers, etc.
It also provides another way to obtain keywords/tags and check if they're relevant, how well they do, how high of a ranking it can bring, and lists them for your personal use.
Quora – Find your audience, give them answers
How can this benefit you?
If your answer is up-voted as helpful, congratulations! You are doing it right!
Keep giving useful and interesting answers to topics you have expertise in and include relevant links to your YouTube videos to generate free high-quality organic traffic.
As you become a reliable contributor, keep in mind to aim for relatively recent questions with high views and few answers.
You can now start on your journey to grow your YouTube channel with these simple strategies.