Finding a hard time getting orders on Fiverr or any other freelance marketplace? Do you want to sell services on behalf of your digital agency? Or you may offer cold emailing as a service. This post will let you know how to sell your services with cold emails and get orders on Fiverr or other freelancing platforms.
Furthermore, you'll find the answers to questions like:
1. What are cold emails?
2. How to collect email addresses and build your email list?
3. How to send bulk emails to sell a service
4. How to do the A/B split testing to increase your email marketing ROI?
Also, you'll enjoy cold email templates to start your outreach right away. And even if you don't sell your services, you can still use cold emails to drive traffic to your affiliate links. Sounds exciting? Let's get started right now.
What Are Cold Emails?
Cold emails are the emails you send to customers or clients who have no previous relationship with you. Marketers use them to sell a product or service to another business or client.
Unlike cold calls, cold email campaigns can be completely automated and run on a much larger scale. It's an excellent way to sell your freelance services online.
In this video, I've explained the concept of cold email marketing in detail.
How to Sell Your Services With Cold Emails
Sending cold emails is an excellent way to sell your services and promote your Fiverr gigs. You can do it even if you are on other freelance platforms like Upwork or PeoplePerHour. First, collect email addresses, verify them, and send bulk emails using converting templates.
1. Collect Email Addresses
Collecting email addresses is the first and most important step to start your email campaign. There are two major ways to do so:
Let's discuss them one by one now.
Scrape Emails from YouTube
Search for the relevant channels on YouTube, go to their about section, and click on “View Email Address”. There you have it. For example, if you go to my YouTube channel's about section, you can hover over to the ‘Details' section to get the email address.
Use Google to Scrape Email Addresses
If you sell ‘SEO' services, go to Google and search for emails relevant to SEO. But how do you do it? Enter “SEO” in the search bar, followed by “@gmail.com” or “domain.com”. Now Google will show you the results containing emails.
Make sure your search results are set to 100 in the search settings. By using this method, you won't have to keep clicking the next pages.
Copy all the result pages from Google and paste them into my free email extraction tool here. After a few moments, you'll see the extracted emails on the right side of the page.
Or else, you can search for email extracting extensions on Chrome Web Store if you use Google Chrome.
Search for Email Address on Websites
Searching for websites related to your services to grab their email addresses is also awesome. All you need to do is to visit a website and explore its contact page. The easiest way to do so is to use an email lookup service like Hunter.
Use Content Marketing
You can collect email addresses using content marketing techniques. Make use of lead magnets to grab email addresses. What is a lead magnet? Marketers provide lead magnets as incentives in exchange for the buyers' email addresses or other contact information.
In general, lead magnets are downloadable content. They may be an ebook, whitepaper, or even a video. This is how you generate leads. Watch my video if you want to learn about prospecting and lead generation in detail:
Don't forget your goal is to sell your services later. So, focus on prospecting the right audience. It should be relevant. Otherwise, you'll end up with useless email addresses for you. I hope it makes sense
2. Verify Your Email Addresses
You must have collected a lot of email addresses by now. Keep trying if that is not the case. And by the way, you don't need a large number of emails to grab a few high-paying clients.
You can get orders on Fiverr or other platforms with way fewer email addresses than you can imagine.
That's why I keep on cleaning my email list. I delete the addresses that are not active. This is the secret of my increased open rates and CTR. First off, you should verify all the email addresses you've collected.
3. Send Bulk Emails to Sell Your Freelance Services
Get orders on Fiverr or any other platform using the email address you've collected. Or sell your services with cold emails if you're not on any freelance marketplace. For that, you need to send bulk emails. Here's how you do it:
Go to Gmass, and register yourself there. Search for GMass chrome extension and install it. Now go to Gmail if you use it to end your emails. Copy and paste all your email addresses into the ‘To' section. And test your email addresses using GMass.
I recommend you look professional with a custom email address on your domain. Also, you can send bulk emails using your system if you want.
Have a look at this video where I talk about a free bulk email sender:
Have a look at this email marketing course I created on my YouTube channel to learn about the subject in detail:
4. Cold Email Templates for Freelancers
Cold email templates to sell your services or promote your Fiverr gigs are helpful in split testing. Have a look at this template I’ve created for you:
I wanted to reach and give you a heads up that I've been loving the [Their Business] coming out of your hands. I just shared your recent [post, project, design, etc.] with my audience on Twitter.
The other reason I'm reaching out to you is that a large part of my business is working with brands like yours. I can help scale your [core service offer]. Would you be up for a quick chat about [your service here] or connecting me with someone else on your team.
Sounds great? Please have a look at my [portfolio] to explore my previous work and the process.
Of course, you can edit the email template as per your offerings. Have a look at other cold email templates below.
- Sales Email Templates You Can Use to Close More Deals
- 8 Cold Email Templates That Will Generate Leads for Your Sales Team!
- HubSpot's Sales Prospecting Email Templates to Start a Relationship
Here are a few tips write your email template for prospecting:
1. Be original. Don't provide wrong information about anything.
2. Reveal your location, contact number, and more.
3. Don't use misleading email subject line
4. Show recipients the way to opt-out
The best thing about email templates is that you can do split testing to see what works better. All you need is to send two different emails to a different audience. And see which of your emails converts more.
After collecting the emails of relevant prospects, make sure your emails arrive in their inboxes.
Summary: How to Sell Your Services With Cold Emails
The return on investment in email marketing is huge! Go for it, whether you're selling freelance services or generating leads for your business or clients.
Have a look at this video on how to sell your services and get orders on Fiverr or related platforms:
Yes, cold emailing helps you in promoting your Fiverr gigs or selling an independent freelance service. Do you find the tutorial helpful to get email addresses and outreach them? Let me know in the comments below. I wish you the best of luck with your campaigns.